Park Palace

Fair Trading NSW

Senior Designer


The website was launched as part of the 2017 “New Era in Strata” campaign that introduced changes to the strata laws. The website is the central source of information for all NSW residents that are seeking information on how the new laws affect them. All aspects of the digital campaign were designed around sending traffic to the website. Within the first week the website exceeded every KPI that was set with total number of visitors reaching over 80.000.

The website is designed with the content in mind, it revolves around 3 key categories, “Owners”, “Tenants” and “Industry”. The navigation of the content had to be easy to follow and enable the user to quickly find the information they need. The homepage is designed to present the 3 different pathways which enables the users to choose the one that suits their needs and reach the content they are looking for.


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