Family Planning (2015)

Family Planning NSW

Senior Designer

Adelphi Digital

Family Planning NSW is the leading provider of reproductive and sexual health services in NSW. The website’s main objectives were to educate all audiences and stakeholders and increase clinic bookings, fact sheet and education resource downloads and donations . The key audiences of the website were identified as the General public, Health professionals and Researchers with the focus being the provision of health information and clinic booking. The design has been developed to highlight the information available and the ability to book clinic appointments. 

We held design brief meetings with the stakeholders drafting up initial sketches and wireframes. The site is designed to be fun and pleasant by using bold colours and typography. We optimised the site to work on mobiles and tablets and introduced a more relevant drop-down navigation for those versions. I worked closely with the developers on this project from the start so as I was developing the style we were also testing and improving the way the site worked. We did this by creating a clickable prototype which then turned into a working prototype which allowed us to test and improve the functionality of the site.


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